Brand board
Before we roll camera, we design the whole look.
Great footage inside a sloppy brand still looks cheap. We build the identity first, then every frame, thumbnail and caption inherits it.
Logo system
Primary logo, stacked and horizontal locks, icon, safe-area rules.
Color system
Base, accent and support tones with contrast rules for video and web.
Typography
Display and body pairing with sizing rules for screen and lower thirds.
Motion language
Intro sting, lower thirds, transitions, end card — consistent every time.
Thumbnail kit
Templates that keep every post recognizable in a crowded feed.
Set design notes
Wardrobe, backdrop and lighting direction so the shoot matches the brand.
Ink
The base. Deep, filmic, never flat black.
Signal
The primary accent that marks anything clickable.
Ember
The warm counterpoint for emphasis and energy.