Enrolment brand film
Day one on the tools
The top-of-funnel piece running on every campaign.
Vocational education
Killing a $34K/month content team without losing a frame
An education brand was paying for an in-house crew and still missing half their platforms. We rebuilt the identity, cloned their two instructors and took over daily output.
- Client
- Forge Trades Academy
- Engagement
- 45-day transition, ongoing studio
- Brand refresh
- Studio shoot
- Dual clone build
- Paid ads engine
What we were hired to change
Cut cost without cutting volume
Replace an in-house team's output while keeping production value visibly higher than before.
Two faces, one brand
Both instructors needed their own presence inside a single coherent visual system.
Feed paid media
Generate enough creative variants each week for ad testing to actually have something to test.
02 / Branding decisions
The board behind every frame
The old brand was safety-vest orange on white — loud but cheap. We kept the energy and moved it to a welded-steel palette with a single ember accent, so ad thumbnails read as craft rather than clearance sale.
Weld Steel
#20232A
Ember
#F2653A
Chalk
#E6E8EC
- Typography
- Condensed industrial display for hooks, workhorse sans for everything else.
- Motion language
- Hard cuts on the beat, stencil-style chapter cards and a fixed three-second hook structure across every short.
How the build actually ran
01
The call
Audit of eighteen months of existing content to find which formats actually converted enrolments.
02
Brand board
Refresh rather than rebuild: same recognition, far better craft, plus a full thumbnail and ad-creative kit.
03
Shoot day
Two instructors, two set looks, one day — shot on a workshop set built to the new board.
04
Clone build
Dual voice and likeness clones with a shared approval queue so either instructor can sign off.
05
First 30 assets
Course explainers, tool breakdowns and the first ad-variant batch shipped in week three.
06
Daily distribution
Organic daily posting plus a weekly drop of fresh paid-ad variants against live performance data.
04 / Final videos
What shipped
Weekly long-form
Tool teardown
The retention format that turned subscribers into applicants.
40 clone-generated ad cuts / month
Hook variants
Same offer, forty openings, tested continuously.
05 / Measurable outcomes
The numbers after
$34K
Monthly team cost removed
3.1x
Weekly publishing volume
-41%
Cost per enrolment lead
40
Fresh ad variants per month
“We fired the whole content problem, not the people — they moved into teaching, where they were always better.”