60s vertical short
Retirement tax traps
The hook series that drove the majority of first-touch discovery.
Wealth management
From invisible advisor to the face of retirement planning
A 22-year advisory practice with zero video presence. One shoot day, a cloned voice and a daily publishing engine turned their founder into the most visible planner in his market.
- Client
- North Ridge Capital
- Engagement
- 90-day build, ongoing studio
- Brand board
- Studio shoot
- Voice clone
- Daily distribution
What we were hired to change
Own one topic completely
Stop publishing generic finance content and become the default answer for pre-retirement planning in a single metro market.
Replace the referral ceiling
Inbound was capped by word of mouth. The goal was a pipeline that filled without asking clients for introductions.
Compliance-safe at volume
Every asset had to clear review, so scripts and clone output needed an approval step built into the workflow.
02 / Branding decisions
The board behind every frame
The old identity was navy, serif and interchangeable with every other firm on the street. We rebuilt around a granite-and-signal-gold system: quiet, institutional, but with one loud accent that survives a 3-inch phone screen.
Granite
#171A1F
Signal Gold
#D8A442
Paper
#F2EFE9
- Typography
- Editorial serif headlines paired with a neutral grotesque for captions and lower thirds.
- Motion language
- A single wipe transition, gold underline reveals, and numbers that count up — used everywhere so the brand is recognisable with the sound off.
How the build actually ran
01
The call
Two hours on the phone mapping the founder's story, his ten most-asked client questions and the objections that kill deals.
02
Brand board
Logo system, palette, type, thumbnail kit and set design signed off before anything was filmed.
03
Shoot day
One directed day: cinema glass, three lighting setups, broadcast audio, plus the neutral plate needed for clone training.
04
Clone build
Consented voice and likeness clone trained from the shoot, validated against a blind listening test with his own team.
05
First 30 assets
Shorts, two long-form explainers and a webinar cut, all reviewed in one batch so compliance approved a month at a time.
06
Daily distribution
Platform-native edits shipping every weekday with captions, hooks and a tracked publishing calendar.
04 / Final videos
What shipped
8-min YouTube explainer
The 15-minute plan review
Long-form authority piece used as the pre-call homework for every prospect.
Clone-generated short set
Objection answers
Twelve answers filmed once, regenerated monthly with fresh numbers and no new shoot.
05 / Measurable outcomes
The numbers after
412
Assets published in 90 days
6.4x
Inbound consultation requests
$0
Extra shoot days after day one
9 days
Average compliance turnaround, down from 31
“I filmed for one day. Nine months later people still tell me they watch me every morning.”